Over the last couple of decades, football and rugby have become truly global games, with athletes recruited from many nations, adding a new dimension to the sport. However, not all players are fully aware of the opportunities and obligations within their contracts.

Too often, athletes are taken for granted by representation that does not fully prioritise their long-term interests. This creates a gap between potential and protection—particularly in how players understand value, opportunity, and career direction.

LFR exists to address that imbalance, ensuring well-being, transparency, and informed decision-making remain central to every athlete’s career.